Award-winning British design lead helping businesses to transform their product offering through visual craft.
Award-winning British design lead helping businesses to transform their product offering through visual craft.

01
Leading the design of product and brand for Europe's most comprehensive reproductive healthcare provider.
Product design lead shaping the user experience for Fertifa's internal operating systems and consumer facing app.
Selected work
02

Centralising data and finances with a unique look and feel for Round Treasury's first rebrand.
03

A new typeface and brand for Ce La Vi inspired by the theatrical drama of the South-East Asian kitchen
04

Redefining the Purina shopping and educational experience for pet lovers all over the world.
05

3 Awards
A precision engineered typeface to spearhead Bicycle Therapeutics approach to targeting disease.
Visual Craft
In digital industries, there often tends to be a focus on getting the latest iteration to market fast, and at a lower cost. I believe the nature of this expedient process creates shortfalls when it comes to brand perception and user experience. Visual craft is the process of consideration, asking questions, thinking multiple steps ahead and applying meticulous attention to detail in every business decision regardless of stage or concept. I believe design can solve any problem with this applied thinking.

Product design
About me
I'm a digital design lead with a background in traditional graphic design. I'm hugely into the foundational principles of typography, layout and proportions and I like to always consider how these can affect a user's experience, wether that be online, using a product or in a physical space. Reductive and functional design cues are often employed throughout my work to communicate a clear and considered visual message.
When I'm not designing, I like to build things in the home and garden. I get stuck into any type of DIY or construction jobs and I believe that those who work with their minds need to relax with a hands-on project.
When I'm not designing, I like to build things in the home and garden. I get stuck into any type of DIY or construction jobs and I believe that those who work with their minds need to relax with a hands-on project.
Branding
09

This revolutionary pension platform deserved a bold online identity to challenge the later-life savings world.
10
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Professional mockup scenes with unique artistic direction for all types of creative projects.
11

1 Award
WundermanThompson’s bespoke typeface celebrates the marriage of two historic agencies
Companies I've worked with











Companies I've worked with






















Awards
Transform Awards
Bicycle Therapeutics
Best Overall Visual Identity:
Grand Accolade
Best Visual Identity from the healthcare & pharmaceutical sector:
Gold
Best Visual Identity from the technology, Media & Telecomms sector:
Silver
Brand Impact Awards
WT Gothic