Award-winning British design lead helping businesses to transform their product offering through visual craft.

About me
I'm a digital design lead with a background in traditional graphic design. I'm hugely into the foundational principles of typography, layout and proportions and I like to always consider how these can affect a user's experience, wether that be online, using a product or in a physical space. Reductive and functional design cues are often employed throughout my work to communicate a clear and considered visual message.
I have worked in various digital-facing roles, and also in large advertising agencies across many experience-led projects.
When Im not designing, I like to build things in the home and garden. I like to get stuck into any type of DIY and construction. I believe that those who work with their minds need to relax with a hands-on project.
Experience
UK (Remote)
Design Lead
Feb 2024 - Aug 2025
I've known Fertifa and have worked with the company in some capacity since 2022. My relationship with the company has allowed me to work on a huge variety of deliverables and projects over the years. My responsibilities include leading the design across departments with teams from product, marketing, sales and lead-gen. I would regularly work on the UX and design for the company's internal clinician dashboard and patient-facing app. I was also responsible for the company website design and technical settings for CRM, lead generation and the following maintenance needed to support these deliverables.
UK (Remote)
Design Lead
Apr 2023 - Feb 2024
Working freelance as a design consultant for businesses in industries such as finance, healthcare and entertainment. I provide expertise in branding, product design, technical, marketing and UX for early-stage companies so they can accelerate their product and business development.
UK (Remote)
Founder
Oct 2019 - Present
Award winning type foundry crafting fonts from scratch for retail audiences and bespoke commissions for private market, usually by collaborating with a partnering design studio. My fonts are used globally by a wide range of industries such as Fintech, healthcare, entertainment, consumer goods, crypto, education and science.
UK (Remote)
Design Lead
Dec 2021 - Apr 2023
During my time with Fare Studio I worked with the founders on a range of projects in industries such as finance, crypto, healthcare, technology and environment. I gained valuable experience in pitching business opportunities to corporations, and how to effectively price time and work.
London
Designer
Jun 2018 - Aug 2021
Part of the WT design team where I worked collaboratively on a wide variety of advertising campaigns and digital experience projects. I have produced work for large companies such as Microsoft, BT, EE, Shell, EY, TUI, HSBC, Centrica and Purina to name a few. I have also been involved in numerous pitches for clients such as Lloyds Bank, Volkswagen and Toyota.
London
Freelance creative
Jan 2018 - Jan 2018
Cult's London office brought me on board to help produce, video and photograph a series of live music performances for their client Barbour International - where the talent would play a set in the flagship London store to promote new seasonal clothing ranges. This retainer project produced video and photography deliverables for the purpose of a larger marketing campaign.
Cheltenham
Designer
Sep 2016 - Jul 2017
A design agency producing brand identities, digital design and packaging for a range of businesses either global or local to the area. Clients included a variety of consumer goods, shops, magazines, clothing brands, construction products, startups and charities.
Stroud
Design intern
Mar - Aug 2012
My first design internship working on website designs for real clients in the local area. This allowed me to experience creating designs for companies in architecture, education, consumer goods and the charity sector.
Awards
Bicycle Therapeutics
Best Overall Visual Identity:
Grand Accolade
Best Visual Identity from the healthcare & pharmaceutical sector:
Gold
Best Visual Identity from the technology, Media & Telecomms sector:
Silver
WT Gothic
Brand Typography
Bronze
Education
Foundation Graphic Design
Gloucester College
Triple Distinction
2013 - 2015
BA Graphic Design
University of Gloucestershire
First Class Honours
2015 - 2018
Companies I've worked with






















Companies I've worked with










