Award-winning British design lead helping businesses to transform their product offering through visual craft.

About me

I'm a digital design lead with a background in traditional graphic design. I'm hugely into the foundational principles of typography, layout and proportions and I like to always consider how these can affect a user's experience, wether that be online, using a product or in a physical space. Reductive and functional design cues are often employed throughout my work to communicate a clear and considered visual message.
I have worked in various digital-facing roles, and also in large advertising agencies across many experience-led projects.

When Im not designing, I like to build things in the home and garden. I like to get stuck into any type of DIY and construction. I believe that those who work with their minds need to relax with a hands-on project.

Experience

Fertifa

UK (Remote)

Design Lead

Feb 2024 - Aug 2025

I've known Fertifa and have worked with the company in some capacity since 2022. My relationship with the company has allowed me to work on a huge variety of deliverables and projects over the years. My responsibilities include leading the design across departments with teams from product, marketing, sales and lead-gen. I would regularly work on the UX and design for the company's internal clinician dashboard and patient-facing app. I was also responsible for the company website design and technical settings for CRM, lead generation and the following maintenance needed to support these deliverables.

Freelance

UK (Remote)

Design Lead

Apr 2023 - Feb 2024

Working freelance as a design consultant for businesses in industries such as finance, healthcare and entertainment. I provide expertise in branding, product design, technical, marketing and UX for early-stage companies so they can accelerate their product and business development.

Archive Foundry

UK (Remote)

Founder

Oct 2019 - Present

Award winning type foundry crafting fonts from scratch for retail audiences and bespoke commissions for private market, usually by collaborating with a partnering design studio. My fonts are used globally by a wide range of industries such as Fintech, healthcare, entertainment, consumer goods, crypto, education and science.

Fare Studio

UK (Remote)

Design Lead

Dec 2021 - Apr 2023

During my time with Fare Studio I worked with the founders on a range of projects in industries such as finance, crypto, healthcare, technology and environment. I gained valuable experience in pitching business opportunities to corporations, and how to effectively price time and work.

Designer

Jun 2018 - Aug 2021

Part of the WT design team where I worked collaboratively on a wide variety of advertising campaigns and digital experience projects. I have produced work for large companies such as Microsoft, BT, EE, Shell, EY, TUI, HSBC, Centrica and Purina to name a few. I have also been involved in numerous pitches for clients such as Lloyds Bank, Volkswagen and Toyota.

Freelance creative

Jan 2018 - Jan 2018

Cult's London office brought me on board to help produce, video and photograph a series of live music performances for their client Barbour International - where the talent would play a set in the flagship London store to promote new seasonal clothing ranges. This retainer project produced video and photography deliverables for the purpose of a larger marketing campaign.

Designer

Sep 2016 - Jul 2017

A design agency producing brand identities, digital design and packaging for a range of businesses either global or local to the area. Clients included a variety of consumer goods, shops, magazines, clothing brands, construction products, startups and charities.

Design intern

Mar - Aug 2012

My first design internship working on website designs for real clients in the local area. This allowed me to experience creating designs for companies in architecture, education, consumer goods and the charity sector.

Awards

Transform Awards

Bicycle Therapeutics

Best Overall Visual Identity:

Grand Accolade

Best Visual Identity from the healthcare & pharmaceutical sector:

Gold

Best Visual Identity from the technology, Media & Telecomms sector:

Silver

Brand Typography

Bronze

Education

Foundation Graphic Design

Gloucester College

Triple Distinction

2013 - 2015

BA Graphic Design

University of Gloucestershire

First Class Honours

2015 - 2018

Companies I've worked with

Companies I've worked with