Carefree
Supporting vital care workers with a new kind of charity, transforming vacant hotel rooms into holidays.
Overview
Carefree is a charity which takes vacant accomodation and provides unpaid carers with free breaks and vacations so they can gather a moment of respite.
Deliverables
I worked with Carefree to extend their existing brand guide into something suitable for an online presence. This resulted in art directing and designing the pages for their new marketing site.
Role
As part of Fare Studio, I worked on this client work under a charity initiative - where we donated hours each month to help other charities and good causes.
Branding
The Carefree brand was originally designed by a partner at renowned studio 'Pentagram'. It relies on bold typography-heavy visuals, simple colours and quirky illustrated mascots. I wanted to capture this in the page designs by creating strong, interactive elements, natural photography and clear USPs.
As well as creating page wireframes, the project required extending the Carefree brand by making a micro design system and visual language which was suitable for a digital setting.
As well as creating page wireframes, the project required extending the Carefree brand by making a micro design system and visual language which was suitable for a digital setting.
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