Centralising data and finances with a unique look and feel for Round Treasury's first rebrand.
Centralising data and finances with a unique look and feel for Round Treasury's first rebrand.
Overview
Round is an easy to use treasury management platform for startups, allowing users to centralise their financial data in order to get better rates, diversify risk and control liquidity. Their 'OS' includes automated workflows, connected banking and the ability to easily access treasury funds and savings accounts.
Deliverables
The project consisted of a series of collaborative design exploration workshops and a redesign of their current MVP. The company rebrand also required a new identity rule book, logo, product visuals, website, marketing guide and digital design system for further product expansion.
Role
I was brought onboard to help the Round team establish their first brand refresh since successfully securing a milestone round of funding. Over the course of a couple months I worked collaboratively with their team in a series of workshops and design iteration sessions to gain insights on what they were looking for in the new visual representation of their company.
Branding
Since a renaming exercise was not an option, I had to find an alternative visual narrative for the brand. This resulted in a new striking technical identity where characters all stem from the same shape to represent the 'centralised' nature of the product.
Each bespoke character stems from the skeleton of the 'O' shape. This main identifier of the brand also acts as a crop device to further highlight specific information or subjects in an image. It also aligns with the purpose of centralising data and financial information, as if like a cross-hair or target.
Each bespoke character stems from the skeleton of the 'O' shape. This main identifier of the brand also acts as a crop device to further highlight specific information or subjects in an image. It also aligns with the purpose of centralising data and financial information, as if like a cross-hair or target.
More projects
01
Leading the design of product and brand for Europe's most comprehensive reproductive healthcare provider.
02
A new typeface and brand for Ce La Vi inspired by the theatrical drama of the South-East Asian kitchen.
03
.svg){kind=logo}
